The Most Efficient

End to End Supply Chain

About Us

AMFRESH Iberia was founded in 2006 as a company dedicated to the distribution and marketing of citrus fruits for supermarket chains nationwide. Taking the business model of AMFRESH UK as a reference, it settled in Spain with a clear objective of growing the categories of its clients at a faster rate than that of its competitors.


After successive years of success, AMFRESH Iberia’s catalogue was expanded by incorporating grapes, apples, pears, and avocados into its supply catalog.

Relying on the knowledge generated by AMFRESH Group and thanks to a specialized and highly qualified team, we generate and adapt the necessary tools for the exhaustive analysis and supply of all the product categories that we work with.

Our full E2E integration allow us to deliver comprehensive solutions

We produce fresh goods that make people smile around the world everyday. We offer a wide selection of fruit from the best production areas at each time of the campaign, which allows us to serve superior quality fruit during all months of the year. We guarantee a supply with a demanding quality and trust system.

Our Services

Dedicated exclusively to the sale of fresh fruit to national supermarkets. Our work ranges from advising on the origin of production to the detailed study of the assortment for sale in the store; going through logistics, quality and commercial management.

Other Services

In addition to the conventional supply service, we carry out exhaustive studies of the point of sale, performing tasks of competition analysis, assortment review, promotional analysis and sales monitoring, with a highly qualified team that builds direct solutions to obtain results efficiently.

Our Mission

Our mission is to satisfy the demand for fruit of our clients from any region of Spain or the world, as well as to develop collaboration models that allow us to maximize all steps of the supply chain from production to the moment of consumption of our products in home.

Our Portfolio

We are committed to deliver exceptional, high-quality fresh produce sourced from the best farms and origins and implement rigorous sustainable, technical and quality control standards so as to make people smile across the world.

Grapes

Apples&Pears

Citrus

Avocado

Bio

Pomegranates

Persimmon

Brands and Designation of Origin

that we work with

In our brands, you will find fruits and vegetables that meet the highest quality standards. Each One is designed to

offer fresh, healthy, and natural products, tailored to the needs of our customers.

We are committed to bringing the best of nature to your table, always guaranteeing excellence in every detail.

Brands and Designation of Origin

that we work with

In our brands, you will find fruits and vegetables that meet the highest quality standards. Each One is designed to

offer fresh, healthy, and natural products, tailored to the needs of our customers.

We are committed to bringing the best of nature to your table, always guaranteeing excellence in every detail.

Service Section
Our main objective is to provide high quality
products to our partners.

Citrus farming

An unparalleled strength in citrus with strong varietal innovation and a robust farming network

Our main objective is to provide high quality

products to our partners.

Category Management

We are growing citrus and grapes in the most efficient way possible to guarantee quality standards of our customers and being respectful with the environment.

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Bespoke pack solutions

Unique facilities at our Spanish packhouse that enables rapid microbiological test to evaluate the condition of the fruit at arrival, allowing quick decisions and creating a competitive advantage.

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Logistics & Operations

Product sorting, processing, packing, storing and shipping.

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Assortment optimization

Driving efficiency to generate sales rotation and reduce food waste, we strive to optimize the consumer offer and adapt the range accordingly.

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Quality Control

Drive step-change technology and data-driven science to deliver targeted customer benefits by increasing quality and shelf life.

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Our Brands

Our Team

General Director:

Regi Barbera

General Director:

Paco Fernandez

Operations:

Tono Daries

Commercial:

Jaime Diaz de Espada

Commercial:

Pau Cuartero

Commercial:

Paula Gil

Technical:

José Palanca

Administration:

Nuria Martinez

Finances:

Mireia Juanes

Technical:

Ernesto Zarzoso

Consumer Insights:

Irantzu Sagüés

Where to find us:

C/ Serrano, 98, 3rd Floor, Madrid

28006 Spain and CARCER

Contact us: